The Rise Of AI Influencers

Love it or hate it, AI is here to stay. It has slowly started to creep into nearly every major industry on the planet. Being integrated into our daily lives through our smartphones. And, as AI technology continues to improve, we are undoubtedly going to see it blend into more aspects of our day to day lives.

In that regard AI is a lot like social media. No one can deny the stranglehold social media has over our global society. It too has become an integral part of nearly every professional sector. And most people have, at the very least, one social media profile. It is estimated that the average person spends 2 and a half hours on social media every day. This is a staggering amount of time when looked at in regards to the global population.

The popularity of social media has led to the rise of what we call Influencers. People whose entire career is focused around maintaining an active presence on social media. Creating content. Interacting with their followers. Engaging in the latest social trends and sharing snippets of their life. The influencer lifestyle is an appealing one. And a potentially lucrative one. The money influencers make from their sponsorships is eye-watering.

Not everyone is built to be an influencer. It takes a lot of natural charisma and charm to pull it off. But, with AI now at the point where we can generate lifelike images and chat bots that are almost indistinguishable from real humans, we are seeing a lot more AI influencers appear.

How Do AI Influencers Work

Fake character profiles aren’t a new concept by any means. We have seen a number of digital personas become extremely successful on social media platforms like Instagram and TikTok. But AI influencers are being designed to take this to the next level. Before any digital persona would still require a degree of creative input from the account creator. Whereas an AI influencer could, in theory, operate entirely independently.

Using AI image generators to continually produce new content, these accounts can simulate the entire life of an influencer. Including any brand deals they might acquire. With AI image generation still being as unreliable as it is right now, most AI influencer accounts still need at least a moderate bit of human input to ensure the images are consistent.

But why would anyone want to create an AI influencer? The main reason is, of course, money. Instagram has an estimated 500 million daily users. TikTok has roughly 2.5 billion daily users. Facebook has 2.11 billion daily users. So, as you can guess by these social media stats, that is a lot of potential customers for companies to market too. Using influencers to market products has become one of the most effective business strategies of the digital age.

The main issue companies face is finding the right influencers to work with. And there is always the chance an influencer might say no. Or be too busy to fit a new brand sponsorship deal into their content creation schedule. AI influencers, in theory, have no such limitations. They don’t have to plan photoshoots or limit how many brand deals they have. They can create an infinite amount of sponsored content.

Meta Joins The Fray

This idea is so appealing that Meta, the owner of Instagram, Facebook, and Whatsapp, have declared that they are planning to integrate AI profile creation tools into their social media platforms. They claim that this is in hopes of attracting a younger audience to their platforms. But social media is already extremely popular with the younger generations.

This is where the first alarm bells ring for us. It should be obvious that Meta is hoping to utilize AI influencers to expand their already impressive marketing reach. Perhaps hoping to shift companies away from using real influencers. Instead hoping they will pay Meta directly to have an army of AI influencers advertise for them.

This might be outlandish thinking. It might be right on the money. We can’t know for sure. What we can be fairly certain of is the fact that AI influencers are the future of social media. Love them or hate them. The idea is too lucrative to not be capitalized on.

We have spent a lot of time focusing on the more greedy aspects of AI influencers. And it would be irresponsible of us not to acknowledge the potential good that could come from them. AI influencers could be used in a number of different ways. Education AI accounts would be a fantastic addition to a lot of social media platforms. The AI chatbot functionality of these accounts would allow followers to learn more about a subject in an engaging way.

When it comes to traveling nowadays many people think that just like it used to be the only thing you need to worry about is to secure your bags and make sure that nobody steals your passport. The reality though is that there is something even more important and easier to steal from you that you’re carrying right in your pocket. We are of course talking about your data. Whether you’re using a phone on a public Wi-Fi or bringing your laptop abroad the reality is that no matter where you connect your devices you are at risk of seeing your data stolen. This is why if you are one of those technological travelers you need to make sure that you are aware of how to secure your data. So, let’s take a look at the basics of digital security when abroad.

Avoid USB Ports

This might seem very strange to many people, but the reality is that no matter where you are in public, plugging your phone into a USB port to charge it is a very risky operation. Whether you use an airport USB port or one available in a restaurant or reality, you might be at risk of seeing your data stolen. The way this is done usually is by people replacing the USB port with a cloner. Cloners or cloning devices are USB ports comporting a very small computer that can copy all of the data available on your device onto a small drive. In some cases, more advanced ones are even able to transfer your data automatically to our server setup to compile all of this information. Usually, the thieves do this in an oak to get bank information and credit card information to be able to pull out money or potentially blackmail people. This is why when charging your phone, you should always use your charger plugged into an outlet.

The Dangers of Public Wi-Fi

When we talk about digital security abroad one of the most important things is to make sure that you are using secure Wi-Fi to protect your data. Usually, when you use a Wi-Fi service that is protected by a password you should assume that it is generally safe even in a hotel. The reality though is that free Wi-Fi that is not protected by at least a WPA2 key is at risk of being jacked by people using listening devices. When we talk about listening devices, we are talking about programs more than physical devices. The idea here is to be able to copy the packets your online news sends and receives so that they can copy important data to access your banking information or other vital information. To avoid this generally, you should use a VPN.

VPNs or Virtual Private Network

Virtual private network services essentially allow you to browse the Internet without the oversight of your Internet service provider or anyone who could be hijacking your connection to see what you are doing. Companies like Techrux do VPNs with the added benefit that they do UK IPTV subscriptions. This means that not only do you benefit from the services of a virtual private network, but you can also access any TV channel you like abroad while avoiding the restrictions from the current country in which you find yourself. This can be pretty difficult if you want to keep up with the news at home. These services allow you to not only browse streaming services safely but also have access to more media on streaming platforms.

As you can see when it comes to protecting your data abroad there are many things you can do to make yourself not as vulnerable and avoid most of the potential dangers you will encounter as a regular citizen. The reality is that you will most likely never be the target of a true hacking attack which means that you simply need to protect yourself from passive threats when it comes to data robbery. As more and more people become accustomed to using their devices more and more important information will become digitized or realities that there will be a more important need for digital security especially when traveling abroad. This is why you shouldn’t wait to take your security into your own hands.

An influencer used to be defined as someone who either had great expertise in their field. Enough that they could influence others in that particular field in a given direction. Or it was someone who could greatly influence the decisions of other people. Primarily in regards to purchasing habits or social change.

These definitions are still true today. But, thanks to social media, there is a new definition. An influencer is someone who has an extremely large online following. Granted, these people often do influence their followers to act in certain ways or buy certain products. But, on the whole, the definition of a social media influencer is a lot looser than the traditional definition.

Being an influencer is more akin to a career than anything else. One that has become very alluring in recent years. Making it as an influencer takes a lot of hard work, perseverance, and a little bit of luck. And alongside all that you will need a lot of technology too.

Too many people assume that you can make it as an influencer with nothing but your smartphone. But this isn’t true at all. If you really want to build a huge following then you need a range of technology to help you create better content and better manage your influencer business. Here is everything you need to make it as an influencer.

Professional Lighting

Lighting is one of the two most important aspects of content creation. Without good lighting your content is doomed to obscurity. Now we aren’t saying that every bit of content you make needs to have movie quality lighting. But you still need to ensure you are taking lighting into consideration in every shot.

If you are taking selfie videos then we recommend investing in a ring light. These are ideal for ensuring you are properly lit. And they are extremely portable. For everything else you should consider investing in some tripod lights and reflective screens to increase your production quality.

Good Sound Equipment

Sound is the second most important aspect of content creation. If you don’t think lighting and sound are the two most critical aspects of your content, you might as well give up now. Without good sound you are destined to never reach a high follower count. Sure, you can boost likes on your TikTok or Instagram pages by buying followers. Which is a great way to start building your following as a new influencer. But without good quality content you won’t gain followers organically.

We recommend you invest in some high quality lapel wireless microphones. They should be as discreet as possible to ensure they aren’t visible in your content. This will allow you and your performers to be picked up on the recordings every time. Some larger boom microphones are also advisable. Make sure you invest in microphone covers if you are recording a lot of content outdoors. This will stop the wind getting picked up in the audio tracks.

If you are a streamer then it is essential that you have a good quality microphone. People don’t want to watch a streamer whose mic is echoing or crackly. Investing in your equipment will ensure you reap the rewards in the long run.

A Power PC

The longest part of content creation isn’t actually the filming. It is the editing and compressing that takes up the most time. And you will need a powerful PC to ensure this process is going as smoothly as possible. We recommend that you build your own PC as it is often far cheaper and allows you total control over its specs.

You will also want a powerful PC to allow you to better manage your uploading and administration. Being an influencer comes with a lot of admin. You will need to be interacting with fans, managing your finances, networking, and contacting potential sponsors. All of this can be done from your phone or laptop. But a PC will make everything a lot quicker.

If you are planning to get into streaming then you will definitely need a powerful PC. Streaming has become a very competitive field. So you will need to ensure that your PC can run any video games at maximum quality while also being able to handle the streaming process.

External Storage

There is nothing worse than seeing your phone or PC get damaged and you lose all of your unfinished content. It is a devastating, but all too common occurrence. Which is why you need to invest in a lot of external storage so that you can properly backup all of your content.

You will want a mixture of SD cards and external hard drives. You will want to make sure you have an SD card reader that is compatible with your PC and your phone to ensure you can easily backup and retrieve your data.

If you’ve ever consumed any media depicting the tech industry, you might have seen a lot of stereotypes going around people who work in this industry. One such stereotype is that a lot of people who work in technology are highly spiritual and borderline hippie kind of people. While the stereotype is greatly exaggerated, there is a lot of overlap between spiritualism and tech. While this might surprise you, there are many ways that both spiritualism and technology can complement each other. So, let’s look at how both of these concepts overlap and benefit one another.

Modernizing spirituality

When we talk about the modern takes on spirituality one of the best ways to look at it is by using a proper example. One such example is the spiritual concept behind human design. The human design is a spiritual system that integrates and melds multiple older and new spiritual ways to understand not only our personality but the way we interact with life when it comes to setting life goals or encountering situations that require you to make choices. The way the human design spiritual exercise benefits from technology is by digitizing a human design blueprint chart which allows you to fill out the information and follow up with your human design path online. This means that by using a technological tool you can fill out your body graph and understand what kind of type you fit in. With these tools then you can properly understand the decision-making strategies as well as your inner voice that gives you the motivations behind every decision.

Spirituality as a business tool

As you can see in the last paragraph when we talked about human design the reality is that these spiritual tools allow you to not only take control over your decisional skills but understand better what pushes you to make certain decisions. When we talk about human design this force that pushes you to make decisions is called the authority. By connecting to your energies and properly understanding what your authority pushes you to do and gives you the power to do you can make better decisions that serve you both spiritually and in a business sense when it comes to technology. This is why for example a lot of the technology industry is connected to spirituality because as we see a lot of development when it comes to the tech industry there are a lot of moral quantities to be weighed when it comes to moral and ethical decisions. This is why properly understanding your emotions through this spiritual process allows you to better away these decisions as not only a tech industry actor but also as a profoundly spiritual person.

Transhumanism, technology, and spirituality

As we see technology advancing more and more there is a lot of talk about how technology can be used to better the human spirit as well as the human body. While we’ve not seen any development dies word worrying about still a lot of people are starting to worry as we talk about the introduction of inter-cranial implants and subdermal implants that allow you to connect physically to machines. A lot of the worry when it comes to transhumanism in a technological sense is the loss of human identity to an evolutionary application of technology. This is why for example a lot of people are discussing the ethics of putting a computer inside of somebody’s brain and what it could potentially do to someone. Spirituality comes into play here especially when we talk about what it is to be human and understanding what truly powers the human mind and the human soul. While scientifically saws don’t necessarily exist the reality is that there is a spark in every person that allows them to be who they are. Spirituality serves as a counterbalance when it comes to discussing the pragmatic facts of using technologies as an evolutionary tool versus what it could do to humanity as a concept.

As you can see the importance of technology for spirituality might not be as big as the opposite, but the reality is that they both have a lot to offer to the other. As we see technology affect our lives more and more every day it might become even more important to have a very spiritual and human approach to technology to understand the deep effects of technology on humanity both as a group and as a concept at large. Only time will tell if our technology affects our minds and bodies in the future if we ever come around to using implants as an evolutionary tool instead of a medical application.

Starting a venture in the field of technology is really a wonderful way to bring innovation and business solutions. However, one of the major hurdles that come with starting up this kind of business is the issue of acquiring clients. In this sector, whether you are creating software, creating an application, or offering IT services, clients are the heart of your business. It is a must to find ways of securing clients, especially in this competitive tech startup market. You will need to employ a mix of marketing strategies, customer understanding, and other means to reach potential clients and make sales.

Know Your Target Market

First, you need to identify our clients by identifying your audience. Which industry are you addressing? Who are the key decision-makers within that industry? What particular issues will your product or service help your target consumers overcome? These questions will help you determine your marketing strategies and which angle to use for prospective clients.

In order to effectively serve your market, you need to conduct market research. Research and collect information relating to the customer’s existing trends through market reports, competitor analysis, and customer feedback. This information will help you tailor the marketing messages and develop products that meet or alleviate the discomforts of your potential clients.

Strengthen Your Online Presence

The idea of creating an internet presence has become relevant because it is necessary for generating trust while demonstrating one’s knowledge and offering products or services.

First, design to highlight your startup’s objectives, how it will help clients, and why people should choose you rather than your competitors. Consider adding case studies, testimonials, and a blog that provides readers with useful information in their field. Second, consistency in updating your site with new content not only assists with your SEO but also encourages engagement.

Further, social networks can be used to reach potential buyers. Platforms like LinkedIn, Twitter, and Facebook make it possible for you to communicate with your potential clients, discuss important topics, and advertise products/services.

Networking and Partnerships

Recruiting customers depends on networking, especially in the field of technology. Attending industry conferences, seminars, and trade shows is a good platform to present your startup company and its products and speak with potential clients and major purchasers.

It is advisable to contact other businesses with services you do not offer since you can partner with them. For instance, if your startup is all about software development, working with an IT consulting firm could result in a stream of clients. Another benefit of strategic partnerships is that they widen your circle of contacts while providing you with more reputation and adding value to your clients.

Utilizing Email Marketing

Email marketing has been a very successful method of targeting potential clients. It enables direct and relevant communication with decision-makers and provides updates on your products and services. Nevertheless, for email marketing to be effective, it’s important to have a clean list of people who want to receive the emails and who are potential consumers. Here is where email finder tools come in handy.

These tools assist you in discovering the e-mail addresses of potential leads so that you can approach them to extend your marketing campaign. A tool like Prospeo or Findymail has a sales navigator scraper that automatically cleans prospective data and finds emails from LinkedIn Sales Navigator. Thanks to the email finder, you can search for specific contacts of people in that company. Hence, you are sure of sending the email to the right person compared to sending out messages to many people who may not be interested in the subject matter.

However, personalization remains an important concept in any form of email marketing. Segment your emails according to the recipient’s needs and preferences. Say their name, state their company, and explain how your product or service can address their issues. Only tailored emails can elicit a positive reaction and get a better response from readers.

Offering Free Trials

When you offer the product or service for free, maybe for a limited time, it ensures potential clients get to experience the offerings you provide firsthand, making it easier to encourage them to make a purchase. An organized offer of free trials or demonstrations can help articulate your start-up’s capacities and provide clients with the assurance they require to proceed.

Factors such as quality customer support should not be compromised during the trial or demo period. Make yourself available for questions to assist and guide the potential client so that his or her encounter will be positive. This level of attention not only assists in the process of managing leads and transforming them into paying clients but also lays the platform for continued business.

Self-driving cars have been in the news for some time now. One of the dreams of the future, which has now become real, is for cars to drive without any input from human beings. Global car giants like Tesla, Google, and Uber are moving in this direction to have safer roads, less traffic, and more convenience.

However, with these advancements come what they call major issues. So, are self-driving cars just another tech revolution in our lives, or are potential threats yet to happen? Find out more in this article.

Benefits of Self-Driving Cars

• Improved Safety Features

Probably the most powerful and persuasive argument is that self-driving cars are safer than conventional automobiles. As reported by the World Health Organization, about 13 million people die every year in road traffic accidents globally, and more than half of them are the result of human errors resulting from fatigue, distraction, or the effects of drugs like taking too much alcohol.

Self-driving cars are intended to avoid risk factors that cause traffic mishaps, such as distracted, speeding, or reckless driving. These cars are equipped with Li-de sensors, cameras, and AI to drive autonomously through roads, identify hindrances, and decide on the next course of action in record time.

• Increases Mobility

Self-driving cars are also expected to enhance the likelihood of people with limited mobility to drive, such as the elderly, disabled, and those who do not hold valid driving licenses. The innovative cars might likely offer a viable means of transport for these people, thus enabling them to gain more freedom and access basic needs.

Furthermore, with the help of self-driving cars, the problem of transportation in rural or unpopulated regions where there are few, if any, public transport links could be solved. It would enable people to have easy and cheap means of transport, which would enhance their lives.

• Efficiency

One more benefit of self-driving cars is that they will be faster than human drivers in terms of transportation. Self-driving cars are capable of interacting with each other, which ensures that they tweak their path, avoid traffic jams, and minimize traffic congestion. This could result in small traveling distances and higher fuel efficiency, which will suit the drivers and the environment.

Dangers and Challenges

Self-driving or autonomous cars have their share of technological advancement, but there are also their problems.

Complicated MVA Lawsuits

Reducing motor vehicle accidents (MVAs) is one of the objectives of developing self-driving cars. However, one of the main challenges is achieving AVs’ technical capability to operate safely at any time of day, in any kind of weather, without causing an accident or injury to others. However, there are things that can cause system confusion or overwhelm it, such as construction pits, ramps, or bad weather resulting in a bad accident. Hence, the occurrence of the accident becomes inevitable, but to what entity does the liability belong in the following occurrences and third-party injuries?

For one to get quick justice and compensation, one should seek consultation with an attorney. However, since most people don’t usually have one on standby, they often sign up with MVA lead generation agencies for assistance. That’s where reputable law firms source clients who need legal expertise during the most challenging and life-altering traffic accidents. Some of these agencies, such as Exclusive Leads Agencies and other similar agencies, are preferred by firms as they have exclusive MVA leads connecting victims to only one and the best law firm for faster processing.

Probabilities of Hacking

Another source of concern for self-driving cars that has not yet been addressed is cyber vulnerability. Because self-driving cars are controlled by software and use a connection, they are easy targets for hacking. Hackers can reverse the programming of such cars, hijack them, and cause havoc through accidents, carjacking, or using the car as a deadly weapon.

As self-driving cars take the roads, security concerns will become more paramount for the market. However, making sure that those systems are secure is not an easy task or process.

Increased Unemployment

Self-driving cars could also pose social issues, such as massive unemployment in major industries such as trucking, delivery services, and taxi services. Tens of millions of people have jobs as drivers, and self-driving cars will put many of them out of work. Although new employment opportunities in the technology and maintenance field may be expected, there could be a problem for people whose only means of income rely on driving.

Regulatory and Legal Issues

Governments and regulatory authorities are still working on these questions; the answers will be continental or regional. It will be valuable to create clear laws that determine how self-driving cars will be prevalent in the future without compromising the safety of citizens on the streets.

Running a business without using any form of technology was achievable in the past. Presently, it is nearly impossible to run a successful business without the use of technology. Technology is a major contributor to the growth of a business.

The effective use of technology brings amazing opportunities, innovation, advancements, efficiency, and many more to the business.

Read on to learn about the best ways to use technology to elevate your business.

10 Ways to Use Technology to Get Ahead in Business

Productivity tools

Productivity tools like scheduling apps, cameras, Grammarly, AIs, Canva, and many more can help you organise your activities, create quality documents, get answers for difficult situations, create good graphics, etc. Productivity tools enable efficiency and productivity in a workplace.

Marketing

Digital marketing is currently more effective than traditional marketing. The cost of marketing online is also affordable. This is, however, based on the kind of method you use. You can run paid ads on Google or social media platforms, and they are quite affordable. The second and most common method is by posting engaging content on your business page. The most expensive form of digital marketing is using influencers. The good thing about digital marketing is that you get clients or customers from other jurisdictions.

Competitive Advantage

This involves using technology to stay updated on the various happenings in your industry. This will help you keep track of market trends and what appeals to customers. You can also learn different techniques and improve your skills online. Knowledge and innovation will help you stand out amongst competitors at all times.

Cost Management

You can manage costs by investing more in software applications rather than hardware. For example, computing sales online rather than constantly buying papers and pens. Investing more in software promotes efficiency and saves you from the stress (both physical and financial) of running maintenance.

Online Store

Most businesses are more active online than in their walk-in stores. All you need to do is to create a good business website and have a strong online presence. When you have an active online store, there is very little need for buying or renting a big business space. Based on self storage statistics, the demand for storage facilities is constantly increasing. What this means is that most business owners just buy or rent a self-storage facility to store their products while running a full-time online store.

Customer Service

Having a platform where you can easily interact with your customers is a great way to grow your business. Customer service is the major aspect of running a business, whether small or large scale. You can also use advanced applications to further enhance the benefits of quality customer service. One of the major tools to use is customer relation management (CRM) software. CRM is a system designed to organize and manage everything that has to do with your customers, from organising their details and tracking all their interactions to identifying useful marketing strategies.

Web-based Payment

Web-based payment methods are flexible, they have various options that can cater for different purposes. This payment option is more useful for businesses with online stores. This way, transactions can be done with ease and security too.

Virtual Assistant

Hiring a virtual assistant is efficient, and cost-effective. A virtual assistant can work for longer hours and you do not need to create an office space for the person. Everything happens online, you can easily get virtual assistance from a freelance platform.

Communication

Communication in business is an important factor to uphold not just for the purpose of customer service. It is also important to maintain good communication between the employees and the management. Creating an online office platform or chatroom is a great way to improve communication in a workspace. Employees can easily report to the management or layout important complaints when necessary.

Finance Management

Several applications are designed to track and manage costs. Rather than using paper-based sheets to keep track of your sales, expenses and inventory, using accounting-based software is a better option. You can easily keep track of your expenses, income, and tax.

Conclusion

The effective use of technology in business is highly beneficial. It promotes innovation, saves costs, enables efficiency, etc. While investing in technology it is important to consider the cost and benefits to ensure that the value outweighs the cost.